We Have a Guy for That: Why Agencies Should Hire an Out-of-House Videographer

The marketing world moves fast, and agencies are constantly chasing standout content. When it comes to high-quality video, the big question is: do you bring someone in-house, or do you outsource?

Both have their place, but hiring an out-of-house videographer comes with a ton of advantages—from fresh ideas and top-tier skills to cost savings and flexibility. Let’s break it down.

When you’re deep in a brand, it’s easy to default to the same ideas. An outside videographer brings a fresh perspective—new techniques, different experiences, and creative approaches you might not have considered. They push boundaries, challenge the brief, and breathe life into projects in a way that an in-house team (trapped in the day-to-day) often can’t.

Great video isn’t just about having a camera—it’s about knowing how to use it. A dedicated videographer spends years honing their craft, staying ahead of industry trends, and mastering the latest gear. Instead of paying for expensive equipment, software, and training, agencies can tap into that expertise instantly—without the long-term overheads.

It sounds counterintuitive, but outsourcing video work can actually save money. Building an in-house team means salaries, equipment, and constant upskilling. Outsourcing gives you access to top-tier production value without committing to full-time costs—you scale up or down as needed, only paying for what the project requires.

A seasoned videographer doesn’t just bring their skills—they bring their crew. That means access to cinematographers, editors, colorists, and motion designers—people who live and breathe video production. Instead of relying on a one-person in-house team, agencies get access to a tailor-made production squad for each project.

Your internal team already has enough on their plate. Adding video production to the mix? That’s a recipe for stretched deadlines and burnout. Bringing in a dedicated videographer means your team can focus on what they do best, while video gets done right—on time, with no compromises.

When you work inside an agency, it’s easy to get stuck in the brand bubble. An outside videographer brings a neutral, objective viewpoint. They challenge creative decisions, offer honest feedback, and help you avoid cookie-cutter content. The result? Better ideas, stronger execution, and videos that actually make an impact.

Hiring an out-of-house videographer isn’t just about outsourcing—it’s about bringing in top-tier talent, new perspectives, and expert execution while keeping budgets flexible and teams focused.

So, if you want video that looks great, works hard, and actually delivers, maybe it’s time to call in the right guy for the job.